Eric Tan

Country Manager

Gameloft China

Eric joined Gameloft as China Country Manager in May 2012. With more than 13 years experience in business development, sales management, online and mobile entertainment, he has played a key role in Gameloft’s Chinese market business development. In his current position, he is responsible for Android and iOS sales, publishing channel development and marketing.

Prior to joining Gameloft, Eric served as Head of Key Account Sales in EA China. Initially account managed Tencent QQ and then went on to open up other key accounts of Baidu, D.cn. UC Web etc. In under 2 years, Eric was instrumental in diversifying EA's revenue stream away from pay per download and moving into the newer business models of freemium and sponsorship.

He also spent 3 years in Omnifone and was involved in the launching of 3MusicStation in Hong Kong, an unlimited music subscription service and subsequently rolled out the same service across Australasia, giving Eric the opportunity to work with telcos, ISPs and hardware manufacturers in the region.

Eric started his career in the National Accounts Department at Warner Music UK, helped forecast and built up the DVD division of Universal Pictures International and went on to build the New Media Operations Department of Universal Music Asia Pacific. Eric also worked at the Regional CFO office of Universal Music Asia Pacific and was heavily involved in the business development initiatives in South East Asia.